Website Checklist

To help you get ready we have provided this Web Site Design Planning Checklist. Mark all boxes that pertain to your project.

WEB SITE MARKETING OBJECTIVES

1What is your primary objective with the site?

 

Establishing your credibility

 

Describing your products or services

 

Completing sales transactions

 

Offering customer service and support

 

Communicating company identity or branding

1What are your secondary objectives?

 

Search engine friendly?

 

Generate repeat traffic?

 

Encourage visitors to recommend it to others?

 

Create an online community? Send emails?

 

Increase customer loyalty?

 

Encourage visitors to stay and visit many parts of the site?

 How do you expect to use the site?

Will people find you by searching or because you gave them your URL?

Will people find you by searching or because you gave them your URL?

1Target Audience

 

Who do you want to see your site?

 

Will they be accessing your site via dial up or high-speed connection?

 

How will you be accessing the site (connection speed and browser)?

 

What is your target audience looking for?

 

What questions are your customers constantly asking you?

 

What can we include that would WOW your customers?

WEB SITE LOOK AND FEEL

 

Have you seen any sites that you would like to model yours after? Or site designs to avoid?

 

What do you like about those sites?

 

What colors do you prefer for the site?

 

What image the site should convey?

 

Home page design: three-column tabloid, two-column information or splash screen?

 

How wide do you want your site design to be?

 

Do you want your pages to be easily printable or do you want to offer PDF files of information rich pages?

 

Vertical or horizontal navigation bar preference?

 

Do you want your site to use only graphics, only photos, or both?
Are you interested in animation files?

 

Do we need to take photos of you, your staff, your services, or your products?

 

Do you have any vendor supplied photos or graphics you are authorized to use?

1Logo

 

Do you have a logo?

 

Do you have a digital copy of it?

 

Do you need a logo or would a stylized typeset of your company name be sufficient?

 

Do you have a tag line? How would you describe your business in one sentence to a family member?

 

Website Content

 

1Do you have any existing written materials we can start from?

1Do you have this information electronically?

 

Hard copy brochures

 

Client presentations

 

Customer letters

 

Information flyers

 

Mp3/audio files

 

Customer testimonial letters

 

Your resume

1What menu categories make sense for you? Some common choices:

 

Home

 

Services-how many?

 

Product categories

 

Customers

 

Testimonials

 

FAQs

 

Forms

 

Download

 

Buy Now

 

Links or resources

 

About us

 

Contact us

 

TECHNICAL DETAILS

 

Have you registered a domain name?

 

Have you secured hosting?

 

Do you have your site access information?

 

WEB SITE MAINTENANCE

 

How often do you envision updating the site?

 

What content will need updating?

 

TIMING

 

What is your timing for this? Beginning and finishing?

 

Don't Wait. Our experienced team is ready to propel your business to the next level.

Website Consultation Please

Or

Call 719.434.8733